Do you know what your prospect is thinking?
Today’s marketers live in exciting yet challenging times. Competition for the consumer’s disposable income has never been hotter. By some estimates, in addition to the countless products already on the market, every year over a quarter million new products are launched. If you are responsible for one of those new products, wouldn’t it be wonderful to be able to see your product through your prospect’s eyes? Wouldn’t it be great to know exactly what they need to hear in order to buy it?
How can you do that? The answer lies not in doing more consumer research. The answer lies in uncovering actionable insights. Insights pick up where research leaves off. Research evaluates and generates findings but correlations. But findings don’t answer why and correlation does not equal causation. True insights come from exploratory, open-ended, probing research; the type that gives consumers the opportunity to talk freely and at length. When conducted properly, insights-focused research will result in people telling you exactly what they need to hear to be sold on your product.
At Bodden Partners we use a tool like this every day. If you’d like to know exactly what your prospects need to hear to buy your product, contact us today.
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