In our previous post we offered three tips to help your company identify which shows have the highest concentration of the target audience. Yet some companies still find they have more trade show options than they do budget. In this article, we will discuss three tips to further narrow down the options and finalize your trade show calendar.
- Look for opportunities to extend visibility – Selecting events with pre-during-and-post show marketing opportunities will extend your visibility and presence beyond your both. Sponsorships provide branding and lead generation opportunities which can be tailored to fit almost any budget.
- Select show and venues with lead retrieval services – If you do not have your own lead retrieval devices, make sure the event offers options for lead capture. Published reports show that up to 70% of sales leads captured at an event are not followed up on by a sales person. This is mainly due to an ineffective lead management process, before, during and after the event. An automated lead retrieval system will enable you calculate ROI for the event, update your CRM system, and most importantly, close more sales.
In order to maximize trade show success, every element of trade show marketing requires a strategic approach. If you would like to learn more about how we can help you design and execute a successful meeting, contact Barbara Stroup BStroup@cepiexpo.com