Trade Show Marketing Success

The reasons for exhibiting are clear and compelling. According to industry research:

  • 84% of the attendees have some kind of buying power
  • More importantly, 49% came to shows with real purchasing intent
  • 91% of attendees say that trade shows impact their buying decisions because the competition is in one place allowing for comparison shopping in real time
  • 32% of attendees had more favorable purchase intentions after visiting a specific exhibitor
  • Trade show visitors will tell 6+ people about their experience

Given the promise of exhibiting at trade shows, how can marketers be more effective in their trade show marketing. This topic will be discussed in future editions of a new blog series we’ve entitled Trade Show Marketing Success, come join the discussion.

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