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	<title>ExpoPlus &#187; Trade Show Marketing</title>
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	<description>Exhibiting Tips </description>
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		<title>Trade Show Success: Driving Innovation Through Outsourcing</title>
		<link>http://www.boddenpartners.com/expoblogs/trade-show-success-driving-innovation-through-outsourcing/</link>
		<comments>http://www.boddenpartners.com/expoblogs/trade-show-success-driving-innovation-through-outsourcing/#comments</comments>
		<pubDate>Tue, 28 Feb 2017 00:48:16 +0000</pubDate>
		<dc:creator>Jennifer Randolph</dc:creator>
				<category><![CDATA[Exhibits]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Trade Show Marketing]]></category>
		<category><![CDATA[Trade Show Success]]></category>
		<category><![CDATA[Trade Shows]]></category>

		<guid isPermaLink="false">http://www.boddenpartners.com/expoblogs/?p=384</guid>
		<description><![CDATA[We are living in an age of trade show clutter. By some estimates, there are more than 14,000 trade show options available to attendees. The need has never been greater to create a distinctive and compelling reason for attendees to &#8230; <a href="http://www.boddenpartners.com/expoblogs/trade-show-success-driving-innovation-through-outsourcing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>The Show&#8217;s Over, Now What?</title>
		<link>http://www.boddenpartners.com/expoblogs/the-shows-over-now-what/</link>
		<comments>http://www.boddenpartners.com/expoblogs/the-shows-over-now-what/#comments</comments>
		<pubDate>Wed, 28 Dec 2016 19:07:11 +0000</pubDate>
		<dc:creator>Jennifer Randolph</dc:creator>
				<category><![CDATA[Exhibits]]></category>
		<category><![CDATA[Improving your bottom line]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Trade Show Marketing]]></category>
		<category><![CDATA[Trade Show Success]]></category>
		<category><![CDATA[Trade Show Training]]></category>
		<category><![CDATA[Trade Shows]]></category>

		<guid isPermaLink="false">http://www.boddenpartners.com/expoblogs/?p=370</guid>
		<description><![CDATA[As an exhibitor there are no shortage of trade shows for you to pick from. So once you set up an exhibit schedule, how do you keep from second-guessing yourself? How do you know if the trade shows you are &#8230; <a href="http://www.boddenpartners.com/expoblogs/the-shows-over-now-what/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>How to Reduce the Cost of Exhibiting</title>
		<link>http://www.boddenpartners.com/expoblogs/how-to-reduce-the-cost-of-exhibiting/</link>
		<comments>http://www.boddenpartners.com/expoblogs/how-to-reduce-the-cost-of-exhibiting/#comments</comments>
		<pubDate>Wed, 30 Nov 2016 15:24:04 +0000</pubDate>
		<dc:creator>Jennifer Randolph</dc:creator>
				<category><![CDATA[Trade Show Marketing]]></category>
		<category><![CDATA[Trade Show Success]]></category>
		<category><![CDATA[Trade Show Training]]></category>
		<category><![CDATA[Trade Shows]]></category>

		<guid isPermaLink="false">http://www.boddenpartners.com/expoblogs/?p=363</guid>
		<description><![CDATA[Exhibiting a booth at trade shows and events is complex. From trade show exhibit shipping and storage to electricity, set-up, takedown and more, there’s more to exhibiting at your next trade show than just booking space and bringing your display. &#8230; <a href="http://www.boddenpartners.com/expoblogs/how-to-reduce-the-cost-of-exhibiting/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Create a Follow-up Plan That Gets Results</title>
		<link>http://www.boddenpartners.com/expoblogs/how-to-create-a-follow-up-plan-that-gets-results/</link>
		<comments>http://www.boddenpartners.com/expoblogs/how-to-create-a-follow-up-plan-that-gets-results/#comments</comments>
		<pubDate>Mon, 31 Oct 2016 20:15:16 +0000</pubDate>
		<dc:creator>Jennifer Randolph</dc:creator>
				<category><![CDATA[Exhibits]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Trade Show Marketing]]></category>
		<category><![CDATA[Trade Show Success]]></category>
		<category><![CDATA[Trade Show Training]]></category>
		<category><![CDATA[Trade Shows]]></category>

		<guid isPermaLink="false">http://www.boddenpartners.com/expoblogs/?p=360</guid>
		<description><![CDATA[Follow up is essential to meeting your original trade show objectives and time is of the essence. Your lead is very likely to have visited with one or more of your competitors. According to some industry estimates by the time &#8230; <a href="http://www.boddenpartners.com/expoblogs/how-to-create-a-follow-up-plan-that-gets-results/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>How to Engage Visitors at Your Booth</title>
		<link>http://www.boddenpartners.com/expoblogs/how-to-engage-visitors-at-your-booth/</link>
		<comments>http://www.boddenpartners.com/expoblogs/how-to-engage-visitors-at-your-booth/#comments</comments>
		<pubDate>Mon, 26 Sep 2016 21:45:19 +0000</pubDate>
		<dc:creator>Jennifer Randolph</dc:creator>
				<category><![CDATA[Exhibits]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Trade Show Marketing]]></category>
		<category><![CDATA[Trade Show Success]]></category>
		<category><![CDATA[Trade Show Training]]></category>
		<category><![CDATA[Trade Shows]]></category>

		<guid isPermaLink="false">http://www.boddenpartners.com/expoblogs/?p=357</guid>
		<description><![CDATA[Many first time and infrequent exhibitors are unsure what is the most effective way to engage a person when they walk by the booth. We encourage exhibitors to treat a visitor as they would a guest at their home. Welcome &#8230; <a href="http://www.boddenpartners.com/expoblogs/how-to-engage-visitors-at-your-booth/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Draw Qualified Prospects to Your Booth</title>
		<link>http://www.boddenpartners.com/expoblogs/how-to-draw-qualified-prospects-to-your-booth/</link>
		<comments>http://www.boddenpartners.com/expoblogs/how-to-draw-qualified-prospects-to-your-booth/#comments</comments>
		<pubDate>Tue, 30 Aug 2016 17:29:29 +0000</pubDate>
		<dc:creator>Jennifer Randolph</dc:creator>
				<category><![CDATA[Exhibits]]></category>
		<category><![CDATA[Trade Show Marketing]]></category>
		<category><![CDATA[Trade Show Success]]></category>
		<category><![CDATA[Trade Show Training]]></category>
		<category><![CDATA[Trade Shows]]></category>

		<guid isPermaLink="false">http://www.boddenpartners.com/expoblogs/?p=349</guid>
		<description><![CDATA[The effort to get visitors to your booth needs to start long before the first day of exhibiting. In this respect, attendees are well ahead of exhibitors. They have been anticipating and planning for this event for weeks. By the &#8230; <a href="http://www.boddenpartners.com/expoblogs/how-to-draw-qualified-prospects-to-your-booth/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.boddenpartners.com/expoblogs/how-to-draw-qualified-prospects-to-your-booth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Trade Show Secrets: Booth Staff Training Part 6</title>
		<link>http://www.boddenpartners.com/expoblogs/trade-show-secrets-booth-staff-training-part-6/</link>
		<comments>http://www.boddenpartners.com/expoblogs/trade-show-secrets-booth-staff-training-part-6/#comments</comments>
		<pubDate>Mon, 25 Jul 2016 16:02:50 +0000</pubDate>
		<dc:creator>Jennifer Randolph</dc:creator>
				<category><![CDATA[Exhibits]]></category>
		<category><![CDATA[Trade Show Marketing]]></category>
		<category><![CDATA[Trade Show Success]]></category>
		<category><![CDATA[Trade Show Training]]></category>
		<category><![CDATA[Trade Shows]]></category>

		<guid isPermaLink="false">http://www.boddenpartners.com/expoblogs/?p=343</guid>
		<description><![CDATA[If you have been following our recent series on training booth staff, thus far we have covered the importance of preparing your staff so they understand the company’s marketing strategy and exhibiting goals, booth staff behavior and etiquette and how &#8230; <a href="http://www.boddenpartners.com/expoblogs/trade-show-secrets-booth-staff-training-part-6/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.boddenpartners.com/expoblogs/trade-show-secrets-booth-staff-training-part-6/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Trade Show Secrets: Booth Staff Training Part 5</title>
		<link>http://www.boddenpartners.com/expoblogs/trade-show-secrets-booth-staff-training-part-5/</link>
		<comments>http://www.boddenpartners.com/expoblogs/trade-show-secrets-booth-staff-training-part-5/#comments</comments>
		<pubDate>Thu, 23 Jun 2016 14:19:49 +0000</pubDate>
		<dc:creator>Jennifer Randolph</dc:creator>
				<category><![CDATA[Exhibits]]></category>
		<category><![CDATA[Trade Show Marketing]]></category>
		<category><![CDATA[Trade Show Success]]></category>
		<category><![CDATA[Trade Show Training]]></category>
		<category><![CDATA[Trade Shows]]></category>

		<guid isPermaLink="false">http://www.boddenpartners.com/expoblogs/?p=334</guid>
		<description><![CDATA[In our previous post we discussed the importance of training booth staff on the differences between trade show selling and normal sales calls. Typical sales calls are focused, concentrated presentation where your salespeople can control much of the flow of &#8230; <a href="http://www.boddenpartners.com/expoblogs/trade-show-secrets-booth-staff-training-part-5/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.boddenpartners.com/expoblogs/trade-show-secrets-booth-staff-training-part-5/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Trade Show Secrets: Booth Staff Training Part 4</title>
		<link>http://www.boddenpartners.com/expoblogs/trade-show-secrets-booth-staff-training-part-4/</link>
		<comments>http://www.boddenpartners.com/expoblogs/trade-show-secrets-booth-staff-training-part-4/#comments</comments>
		<pubDate>Wed, 25 May 2016 16:22:10 +0000</pubDate>
		<dc:creator>Jennifer Randolph</dc:creator>
				<category><![CDATA[Exhibits]]></category>
		<category><![CDATA[Trade Show Marketing]]></category>
		<category><![CDATA[Trade Show Success]]></category>
		<category><![CDATA[Trade Show Training]]></category>
		<category><![CDATA[Trade Shows]]></category>

		<guid isPermaLink="false">http://www.boddenpartners.com/expoblogs/?p=327</guid>
		<description><![CDATA[In our previous post we discussed the importance of training booth staff in the context of the show and your company’s strategic and marketing objectives for the expo. In this portion of the booth training series, we will discuss sales &#8230; <a href="http://www.boddenpartners.com/expoblogs/trade-show-secrets-booth-staff-training-part-4/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.boddenpartners.com/expoblogs/trade-show-secrets-booth-staff-training-part-4/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Trade Show Secrets: Booth Staff Training Part 3</title>
		<link>http://www.boddenpartners.com/expoblogs/trade-show-secrets-booth-staff-training-part-3/</link>
		<comments>http://www.boddenpartners.com/expoblogs/trade-show-secrets-booth-staff-training-part-3/#comments</comments>
		<pubDate>Thu, 21 Apr 2016 17:10:41 +0000</pubDate>
		<dc:creator>Jennifer Randolph</dc:creator>
				<category><![CDATA[Exhibits]]></category>
		<category><![CDATA[Trade Show Marketing]]></category>
		<category><![CDATA[Trade Show Success]]></category>
		<category><![CDATA[Trade Show Training]]></category>
		<category><![CDATA[Trade Shows]]></category>

		<guid isPermaLink="false">http://www.boddenpartners.com/expoblogs/?p=323</guid>
		<description><![CDATA[In our previous post, we discussed how it would be easy for unprepared booth staff to become overwhelmed by the crowds and by the presence of so many competitors vying for attendee attention. Booth staff training is essential. Exhibitor Magazine &#8230; <a href="http://www.boddenpartners.com/expoblogs/trade-show-secrets-booth-staff-training-part-3/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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