Trade shows, especially the larger, well attended ones are loud and visually cluttered with aisle after aisle of vendors vying for attendee attention. The average trade show has over 400 exhibitors. Attendees spend 7 to 8 hours on the floor over a period of 2 to 3 days visiting an average of 25-31 exhibits, spending only about 5 to 15 minutes at each booth. Booth design is critical to rising above the fray, being seen and being remembered.
Designing booths is both a science and an art. It requires transforming your marketing strategy, corporate identity, and brand into a three-dimensional experience that will arrest attention and attract visitors into your space. In our next post we will discuss the strategy behind booth design.
If you would like to tap our expert guidance for your next show, contact Barbara Stroup for a custom consultation.