Trade Show Secrets – Booth Staffing

We’re going! Now who’s going?

Once you pick a show the next big dilemma is who to take and how many to take to staff your booth.

The size of your booth can help answer that question. Rules of thumb say the formula for staffing a booth is one person per 50 square feet of space, plus perhaps an extra person for the peak times of the day.  Another factor to consider:  will you be doing product demonstrations in your booth?  If so, be sure you have adequate staff to handle the demos as well as engaging with other attendees at the same time.

Your booth should be staffed with the most enthusiastic and articulate representatives of your company. We recommend sending a mix of leadership, salespeople and marketing people.  Your booth staff should mirror likely visitors so that there is someone on staff who can relate to your visitor’s role within his or her company.  You also want to have a subject matter expert on hand who can address a variety of topics that visitors may bring up.

But knowing how many people to bring is just the start of your trade show planning. Booth staff training is essential to having a successful and profitable trade show. More on that in our next blog post. Can’t wait? Contact us today for a custom consultation.