Associations and event marketers are preparing for a massive generational shift in the workforce which could have a profound impact on meeting attendance. By next year it is estimated that half of the employees in the world will have been born after 1980. The US workforce is expected to reach that benchmark by 2020.  

Therefore it is not surprising that association executives are searching for ways to attract, connect with and retain the next generation of members and conference attendees. In a survey, 74% of association executives said they were concerned about attracting younger members but less than half of them felt confident in their ability to do so.

Ye the answer may be surprising simple and easily addressed. A recent survey of Millennials found that more than half believe they would benefit from having a professional mentor, but only about one-third said their bosses or supervisors were willing to serve in that role. The desire for career guidance is a crucial gap that associations and professional conferences can fill.

Our event marketing team can help make create and market your next event to attract a wide variety of attendees, including Millennials. For more information, contact Barbara Stroup bstroup@cepiexpo.com.